Mission & Vision

Our Missions

We will delight our customers with best value products and services in all points of distribution at any given time.

Employees: We will develop, motivate and reward personnel of exceptional competence, character and dedication by providing a conducive and healthy working environment that promotes personal welfare and professional growth.

Technology: We will consistently benchmark our business practices, keep up with the latest technology and maintain cost leadership in order to sustain our competitive edge.

Stakeholders: We will safeguard the investment of our stakeholders and assure an optimum yield and return on their investment. We will ensure fair and reliable strategic alliances
with our business partners.

Community: We will continuously and actively participate in socio-economic activities for the upliftment and development of the community where we operate.

Our Vision

We will be the No. 1 tobacco company in the Philippines composed of dynamic and professional associates committed to produce value for money products and provide excellent service for total customer satisfaction.

Our Core Values

Malasakit (Concern)
Integrity
Goal-oriented
Highly-committed
Teamwork
Yahweh (God-loving)